As others in our industry have followed our lead Against Animal Testing in the beauty industry, we continue to advocate for global change whilst ensuring that we meet our own high standards. All The Body Shop products and ingredients undergo extensive testing to ensure they are safe and effective, while also remaining cruelty-free.

We use three main testing methods involving computer data, laboratory-created tissues and people:


In-silico (computer-based) analysis uses readily available, existing data which will help us to assess the suitability of similar materials through a process of extrapolation of this information

Laboratory-produced EpiSkin, grown from human skin cells, allows us to conduct safety checks on cells that react in virtually the same way as human skin without harming any people or animals.

Finally, to ensure good tolerance on people we will often test our products using patch testing, which involves placing a very small amount of product on person’s skin to ensure that it is safe and effective, usually at the final stage of testing a new formulation. We will also carry out controlled user trials where people test our products for both skin compatibility and cosmetic effectiveness, under the supervision of medical experts when required.

KEY TIMELINE (in timeline format – values report)


1989: The Body Shop started campaigning to end animal testing in cosmetics, the first cosmetics company to do so.

1998: Following our sustained campaign, the UK government banned animal testing of cosmetic products and ingredients.

2004: Campaigning by The Body Shop and BUAV (British Union for the Abolition of Vivisection) contributed to a European Union ban on animal testing in cosmetic products.

2009: The European Union banned animal testing in cosmetic ingredients

2013: We celebrate a new milestone as the sale and import of animal tested products and ingredients is banned in the EU. Our campaign continues as we collect 1 million signatures in support of Cruelty Free International for a global ban on animal testing in cosmetics.

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