Values & campaigns
Living our values

campaign history

Campaign History

In 1985, in our first year as a public company, The Body Shop sponsor posters for Greenpeace. A year later, we created an Environmental Projects Department of our own, while our first major window campaign is "Save the Whale" with Greenpeace, in 1986.

In 1990 we establish The Body Shop Foundation, a charity to fund human rights and environmental protection groups.

The publication The Big Issue, which began as a The Body Shop Foundation project to help homeless people, is launched in 1991. By 1998 its success sees The Body Shop Foundation part-funding the launch of The Big Issue in Los Angeles.

The New Academy of Business is established in 1995, as an initiative by our founder, the late Dame Anita Roddick. This innovative management degree, addressing social, environmental and moral issues, is run at The University of Bath, in England.

In 1993 we launch a high-profile international campaign to raise awareness of the plight of the Ogoni people and their leader Ken Saro-Wiwa, who were being persecuted for protesting against Shell oil company and the Nigerian dictatorship over exploitation in their homeland.

Campaign successes include the Against Animal Testing campaign. The campaign leads to a UK-wide ban on animal testing of cosmetic products and ingredients in November 1998, and led to the then largest ever petition at the time (four million signatures) being delivered to the European Commission in 1996.

In 1995 and 1997 The Body Shop Values Reports were recognised as trailblazing by United Nations Environmental Programme and Sustainability and ranked highest in their review of International Corporate Environmental Reports.

To celebrate the 50th Anniversary of the Universal Declaration of Human Rights in 1998, we launch a worldwide campaign in partnership with Amnesty International to highlight the plight of human rights defenders around the world, encouraging customers to 'Make Your Mark' for human rights. This successful campaign saw three million people sign up.

During 2002, we run a global campaign with Greenpeace International on promoting renewable energy, which culminates in the presentation of over six million customer signatures at the World Summit for Sustainable Development in Johannesburg. We further our commitment to environmental sustainability through investment in renewable energy, funding energy efficiency projects in the developing world, and incorporating post-consumer recyclate into our packaging.

During 2003 we launch a global campaign to help Stop Violence In The Home. This builds on almost a decade of campaigning on the issue in a number of markets, including Canada, the USA, and West Malaysia. The campaign aims to highlight the issue, raise money to support the work of groups helping victims of violence, and ensure that customers and employees are provided with information on sources of advice and help.

In 2004 we are the first global retailer to join the Board of the Roundtable for Sustainable Palm Oil, working with NGOs and plantations to protect tropical rainforests and improve the human rights of workers and indigenous people.

In 2005 we join The Campaign for Safe Cosmetics and are commended by Greenpeace and the Breastcancer Fund for its responsible chemicals policy

In 2006, as part of the ongoing Stop Violence in the Home, we create a partnership with UNICEF and the United Nations Secretary-General's Study on Violence Against Children, to conduct a ground breaking study into the effects of domestic violence on children.

In 2007 we join forces with MTV and together launch the HIV/AIDS campaign, Spray to Change Attitudes. Over £430,000 was raised through sales of the special edition Rougeberry fragrance. The money raised went to the Staying Alive Foundation, a charity who fund grass roots organizations, raising awareness and educating young and at-risk groups about HIV and AIDS.

In 2008 we launched our latest joint campaign with MTV, our Get Lippy: Prevent HIV campaign, as well as our latest Stop Violence In The Home campaign, Break the Silence on Domestic Violence, encouraging women to talk to a friend, as well as raising vital funds.


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