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Record Number of Americans Answer The Body Shop Call To Help Stop Violence in the Home

The Body Shop Collects 115,000 phones for “Donate A Phone, Save A Life” Campaign

SAN FRANCISCO, CA (September 19, 2005) – Beginning in March, The Body Shop called for Americans to voice their concern about the shocking extent of domestic violence by recycling their old cell phones. The response was astounding as a record 115,000 cell phones have been collected in The Body Shop stores from coast to coast, raising much needed funds to help victims.

The donated phones will be sold, refurbished, or recycled, with proceeds benefiting the National Coalition Against Domestic Violence and the Wireless Foundation. Additionally, a number of phones will be distributed to approximately 200 women’s shelters for dissemination to at-risk women who need access to a personal safety system when domestic violence strikes.

“At The Body Shop, we believe it is our civic responsibility to protest the prevalence of violence in the home,” says Jim Hurley, President of The Body Shop Americas Region. “We are very grateful to all of The Body Shop staff and customers who took the time to contribute to this campaign. The funds we have raised will help the National Coalition Against Domestic Violence to support vital anti-violence programs throughout the United States, and represent another step in The Body Shop’s ongoing commitment to real, measurable change on this issue.”

“Millions of unused cell phones can be the difference between life and death for countless domestic violence victims,” says Rita Smith, Executive Director of the National Coalition Against Domestic Violence. “There has never been a simpler way to personally get involved in a public awareness campaign that ultimately can save lives.”

The Body Shop “Donate A Phone, Save A Life” campaign officially ended in August, however Americans can continue to drop off their old or unwanted cell phones and bring them to their local The Body Shop. Additionally, year-round, The Body Shop offers the Stop Violence in the Home Lip Care Stick with $2 from every sale donated to the National Domestic Violence Hotline.

The Body Shop is committed to campaigning to Stop Violence in The Home because it wants to make a real difference and impact in the fight against domestic violence. To further demonstrate this commitment, The Body Shop sponsored activities in collaboration with Lifetime Television’s 4th Annual “Stop Violence Against Women Week” in Washington DC. The U.S. campaign was also part of a company-wide effort to combat domestic violence – similar cell phone collections took place throughout Europe and Asia.

“Programs that enlist communities around the country to help the fight against domestic violence, like The Body Shop ‘Donate a Phone, Save a Life’ campaign, let victims know there are places they can turn and resources available to help them get out of a violent situation immediately,” said Debbie Thompson, a domestic violence survivor. “When you’re stuck in that kind of situation where you feel like your cry for help isn’t loud enough, it’s good to know that there are people getting the message out for you and that you can get help when you need it.”

About The Body Shop
The Body Shop is an international, values-driven retailer of top-quality products for skin, hair and body care as well as a full line of make-up. The company has more than 300 stores in the U.S. and more than 2,000 locations in 50 countries spanning 30 languages and 12 time zones. The Body Shop Stop Violence in The Home campaign aims to break the silence around this issue and bring support, awareness and education to The Body Shop customers and employees. Visit www.thebodyshop.com for more information.

About National Coalition Against Domestic Violence
The National Coalition Against Domestic Violence (NCADV) is the action network for raising awareness about domestic violence. As the central source for information and public and private support for the cause, the NCADV serves as a positive force for societal change. The NCADV seeks to educate the general public about domestic violence and its root causes, and offers support to survivors. Visit www.ncadv.org for more information

About The Wireless Foundation
The Wireless Foundation is a non-profit organization that was established by the Cellular Telecommunications & Internet Association (CTIA) in 1993. The Foundation oversees a number of programs designed to put wireless technology to work addressing the challenges of society. Visit www.wirelessfoundation.org or www.donateaphone.com for more information.

About Lifetime TV
Lifetime's involvement in this project is part of the Network's Emmy Award-winning, public awareness campaign, "Our Lifetime Commitment: Stop Violence Against Women." To support the cell phone collection, Lifetime will air a weekly Friday night public service announcement, December 26-March 2, encouraging viewers to donate their phones. During this time, Lifetime also will run additional public service messages about the campaign following specially themed programming. Lifetime will also publicize the collection online, on Lifetime Radio, and through Lifetime's newsletters.

Lifetime's Stop Violence Against Women campaign is dedicated to using the power of the media to raise awareness of all forms of violence against women- including domestic abuse, sexual assault, stalking, video voyeurism, etc., and to change laws and lives for the better. In this initiative, Lifetime partners with leading non-profit organizations, corporations and government officials to create extensive, original, on-air programming, online content and community outreach that offers lifesaving information and support, promotes passage of progressive national legislation, and encourages both women and men to work together to stop the violence.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME Television serves over 88 million households nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in more than 43 million homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Radio for Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

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