The honey is made in handcrafted bamboo hives hung in the forests. The comb is harvested and tested for quality and the honey is then separated out and filtered.
Bezamar (its name means "better trade" in Amharic) is a group of smallholding farmers who live in the Bale Eco-Region. It's a remote area, which means that it can be expensive for individual farmers to get their products to market. They also have to pay higher costs for everyday staples than they would if they lived in an urban or less remote location.
Producing honey is a family affair. Beekeeping families make their beehives themselves from locally grown bamboo and grasses. Once made, the hives are hung in the forest ready for the local bee population to make a beeline to their new home.
Ethiopia is the top honey-producing country in Africa. In 2009 we used 32,000kg (32 tonnes) of honey in our products. That's the equivalent of around 4,000 beehives.
Negotiating a fair deal is a group effort. The fair price we pay for our honey is decided in partnership with the local beekeepers, NGOs and the Ethiopian government's own ministry of agriculture.
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